Marina Snyder

Increasing brand credibility and conversions with visual design

Summary

I’m a senior marketing designer specialized in crafting impactful websites and elevating brands. Driven by a passion for hands-on creative work, I help companies stand out from competitors and shine in their industry. With experience as a marketer and as a web developer, I can initiate, execute, and/or direct end-to-end projects. When collaborating and communicating, my approach is to build strong cross-functional relationships through clearly defined goals.

Experience

In-house

5 years
2021 – current

Senior Brand Designer

AllStripes • health tech startup • SaaS • Series B • distributed team

Designed for web, social, print, decks, product UI. Led evolution of brand, directing internal and external collaborators. Redesigned, built website; drove team in decoupling web app from marketing site.

  • 30% increase in user account creation year-over-year (YoY)
  • improved site update turnaround from weeks to hours or minutes
  • expanded site from 7 pages/templates to 37+ in under 2 months
  • established visual consistency, streamlined processes across org
2019 – 2021

Marketing Designer & Front End Developer

WEconnect Health • tech startup • B2B & B2C • remote hybrid

Developed multichannel campaigns (web, email, social, print, digital and physical ads), pitch decks, data visualization. Redesigned, built website. Initiated, conducted user interviews and usability testing.

  • 5x more form submissions (428% YoY increase)
  • 3x more website traffic (229% YoY increase in sessions)
  • 2x higher average session duration (109% YoY increase)
voted employee of the month 2x + honorable mention
2018 – 2019

Graphic Designer & Web Developer

Versium Analytics • data SaaS company • contract position • remote

Created brand guidelines, landing pages, graphics. Redesigned, built site. Led company rebrand — new logo, color palette, typography.

  • 1614% increase in website conversion rate (0.65% to 11.1%, YoY)

Freelance

2 years
2016 – 2018

Web Designer & Developer

Designed, developed, and optimized websites, email marketing, and other marketing assets. Crafted visual languages (brand systems).

  • consistently increased clients’ conversion rates and sales
  • automated systems to save clients time, streamlined workflows

Marina Snyder

Increasing brand credibility and conversions with visual design

Experience

Marketing

3 years
2017 – 2018

Communications Manager

Int'l Living Future Institute • environmental nonprofit • Seattle, WA

Oversaw all print and digital design for 17 sub-brands, including managing 4 company websites. Created and sent 2 to 4 email campaigns per week to segments of a list of 50,000 subscribers.

  • 14% YoY increase in revenue from ILFI’s annual conference
  • generated >$5,000 in individual donations via social media
2014 – 2017

Digital Marketing Coordinator

North Atlantic Books • nonprofit book publisher • Berkeley, CA

Revitalized the company blog and launched a monthly newsletter. Coordinated website redesign with an external design agency.

  • website redesign doubled average monthly site revenue
  • 6x higher average monthly AdWords conversions/sales

Education

design courses

School of Visual Concepts

graphic design • branding • UX/UI design • color • typography • infographics • web accessibility • motion design • InDesign
star student award, graphic design
bachelor’s degree

Loyola University New Orleans

English/writing major (honors) • environmental studies minor
magna cum laude (3.87 GPA), Dean’s List every semester
Environment Program Award (1 per graduating class)
year abroad

Vrije Universiteit Amsterdam

traveled Europe and the Middle East • hosted and learned from others

Skills

areas of expertise

responsive web design • print design • user experience • strategic campaign ideation • sales enablement • presentation design • email templates • layout • multimedia design • event collateral • social media graphics • advertising •  creative direction • A/B testing

software & tech stack

Adobe Creative Suite • Photoshop • InDesign •  Illustrator • Figma • Sketch • InVision • Webflow • WordPress • HTML • CSS • JavaScript

core traits

thrives in fast-paced environment • proactive • results-driven

currently learning

digital illustration • animation • motion graphics • video editing • Procreate • After Effects • Premiere Pro • French • Spanish

Marina Snyder

Increasing brand credibility and conversions with visual design

Summary

I’m a senior marketing designer specialized in crafting impactful websites and elevating brands. Driven by a passion for hands-on creative work, I help companies stand out from competitors and shine in their industry. With experience as a marketer and as a web developer, I can initiate, execute, and/or direct end-to-end projects. When collaborating and communicating, my approach is to build strong cross-functional relationships through clearly defined goals.

Experience

In-house • 5 years

2021 – current

Senior Brand Designer

AllStripes • health tech startup • SaaS • Series B • distributed team

Designed for web, social, print, decks, product UI. Led evolution of brand, directing internal and external collaborators. Redesigned, built website; drove team in decoupling web app from marketing site.

  • 30% increase in user account creation year-over-year (YoY)
  • improved site update turnaround from weeks to hours or minutes
  • expanded site from 7 pages/templates to 37+ in under 2 months
  • established visual consistency, streamlined processes across org
2019 – 2021

Marketing Designer & Front End Developer

WEconnect Health • tech startup • B2B & B2C • remote hybrid

Developed multichannel campaigns (web, email, social, print, digital and physical ads), pitch decks, data visualization. Redesigned, built website. Initiated, conducted user interviews and usability testing.

  • 5x more form submissions (428% YoY increase)
  • 3x more website traffic (229% YoY increase in sessions)
  • 2x higher average session duration (109% YoY increase)

voted employee of the month 2x + honorable mention

2018 – 2019

Graphic Designer & Web Developer

Versium Analytics • data SaaS company • contract position • remote

Created brand guidelines, landing pages, graphics. Redesigned, built site. Led company rebrand — new logo, color palette, typography.

  • 1614% increase in website conversion rate (0.65% to 11.1%, YoY)

Freelance • 2 years

2016 – 2018

Web Designer & Developer

Designed, developed, and optimized websites, email marketing, and other marketing assets. Crafted visual languages (brand systems).

  • consistently increased clients’ conversion rates and sales
  • automated systems to save clients time, streamlined workflows

Marketing • 3 years

2017 – 2018

Communications Manager

Int'l Living Future Institute • environmental nonprofit • Seattle, WA

Oversaw all print and digital design for 17 sub-brands, including managing 4 company websites. Created and sent 2 to 4 email campaigns per week to segments of a list of 50,000 subscribers.

  • 14% YoY increase in revenue from ILFI’s annual conference
  • generated >$5,000 in individual donations via social media
2014 – 2017

Digital Marketing Coordinator

North Atlantic Books • nonprofit book publisher • Berkeley, CA

Revitalized the company blog and launched a monthly newsletter. Coordinated website redesign with an external design agency.

  • website redesign doubled average monthly site revenue
  • 6x higher average monthly AdWords conversions/sales

Education

design courses

School of Visual Concepts

graphic design • branding • UX/UI design • color • typography • infographics • web accessibility • motion design • InDesign
star student award, graphic design
bachelor’s degree

Loyola University New Orleans

English/writing major (honors) • environmental studies minor
magna cum laude (3.87 GPA), Dean’s List every semester
Environment Program Award (1 per graduating class)
year abroad

Vrije Universiteit Amsterdam

traveled Europe and the Middle East • hosted and learned from others

Skills

areas of expertise

responsive web design • print design • user experience • strategic campaign ideation • sales enablement • presentation design • email templates • layout • multimedia design • event collateral • social media graphics • advertising •  creative direction • A/B testing

software & tech stack

Adobe Creative Suite • Photoshop • InDesign •  Illustrator • Figma • Sketch • InVision • Webflow • WordPress • HTML • CSS • JavaScript

core traits

thrives in fast-paced environment • proactive • results-driven

currently learning

digital illustration • animation • motion graphics • video editing • Procreate • After Effects • Premiere Pro • French • Spanish