Resume

Designed for web, social, print, decks, product UI. Led evolution of brand, directing internal and external collaborators. Redesigned, built website; drove team in decoupling web app from marketing site.

• 30% increase in user account creation year-over-year (YoY)
• improved site update turnaround from weeks to hours or minutes
• expanded site from 7 pages/templates to 37+ in under 2 months
• established visual consistency, streamlined processes across org

Developed multichannel campaigns (web, email, social, print, digital and physical ads), pitch decks, data visualization. Redesigned, built website. Initiated, conducted user interviews and usability testing.

• 5x more form submissions (428% YoY increase)
• 3x more website traffic (229% YoY increase in sessions)
• 2x higher average session duration (109% YoY increase)

Graphic Designer & Web Developer

Created brand guidelines, landing pages, graphics. Redesigned, built site. Led company rebrand — new logo, color palette, typography.

• 1614% increase in website conversion rate (0.65% to 11.1%, YoY)

Web Designer & Developer

Designed, developed, and optimized websites, email marketing, and other marketing assets. Crafted visual languages (brand systems).

• consistently increased clients’ conversion rates and sales
• automated systems to save clients time, streamlined workflows

Communications Manager

Oversaw all print and digital design for 17 sub-brands, including managing 4 company websites. Created and sent 2 to 4 email campaigns per week to segments of a list of 50,000 subscribers.

• 14% YoY increase in revenue from ILFI’s annual conference
• generated >$5,000 in individual donations via social media

Digital Marketing Coordinator

Revitalized the company blog and launched a monthly newsletter. Coordinated website redesign with an external design agency.

• website redesign doubled average monthly site revenue
• 6x higher average monthly AdWords conversions/sales