website redesign • site build • brand polish
website redesign • site build • rebrand
web portal • blog • social media • emails
slide deck template • lead magnets
posters • interviews • testing

Versium Analytics Website

I designed and built Versium a more user-friendly website for the launch of their first self-serve product. In the process, I also helped them develop a new brand system.

SCOPE: website redesign • site build • rebrand

ROLE: designer • developer

RESULT: 1614% conversion rate increase YoY

The Challenge

Market First Self-Serve Product

In order to launch their first self-serve product, Versium needed to market it in a way that was approachable and easy to understand. Revamping the website provided the perfect opportunity to accomplish this.

A Couple of Friendly Fonts

I worked with the team to pick brand typefaces that better fit their identity.


Primary Typeface


Merriweather Italic
Accent Typeface

An Upbeat Palette

Pairing up with Versium's UX designer, we created a new color palette for a more distinct aesthetic.

Brand Colors


Understanding how the new product would fit into Versium's existing ecosystem (and the website architecture!) was a key part of the process.


Designing and building the site from scratch, I began planning page layouts with wireframes.

We tasked Marina to build a product-centric website with an impeccable UX that was responsive across all devices and browsers, and she did an amazing job.

Heather Gonio, Senior Marketing Manager
Versium Analytics

Finished Web Pages

I applied the new visual identity system to the page layouts as I developed the website.

A Product-Centric Website

In the end, Versium's website centered around their latest product and introduced their new visual identity, which was light-hearted and fun. Plus, the big boost in the conversion rate seems to speak for itself!

The Result

1614% Conversion Rate Increase

In a year-over-year comparison, Versium's marketing website conversion rate went from 0.65% to 11.1%—a 1614% increase!