website redesign • site build • brand polish
website redesign • site build • rebrand
web portal • blog • social media • emails
slide deck template • lead magnets
posters • interviews • testing

Versium Analytics Website

I designed and built Versium a more user-friendly website for the launch of their first self-serve product. In the process, I also helped them develop a new brand system.

SCOPE: website redesign • site build • rebrand

ROLE: designer • developer

RESULT: 1614% conversion rate increase YoY

The Challenge

Market First Self-Serve Product

In order to launch their first self-serve product, Versium needed to market it in a way that was approachable and easy to understand. Revamping the website provided the perfect opportunity to accomplish this.

A Couple of Friendly Fonts

I worked with the team to pick brand typefaces that better fit their identity.

Aa

Montserrat
Primary Typeface

Aa

Merriweather Italic
Accent Typeface

An Upbeat Palette

Pairing up with Versium's UX designer, we created a new color palette for a more distinct aesthetic.

Brand Colors
Gradients

Sitemap

Understanding how the new product would fit into Versium's existing ecosystem (and the website architecture!) was a key part of the process.

Wireframes

Designing and building the site from scratch, I began planning page layouts with wireframes.

We tasked Marina to build a product-centric website with an impeccable UX that was responsive across all devices and browsers, and she did an amazing job.

Heather Gonio, Senior Marketing Manager
Versium Analytics

Finished Web Pages

I applied the new visual identity system to the page layouts as I developed the website.

A Product-Centric Website

In the end, Versium's website centered around their latest product and introduced their new visual identity, which was light-hearted and fun. Plus, the big boost in the conversion rate seems to speak for itself!

The Result

1614% Conversion Rate Increase

In a year-over-year comparison, Versium's marketing website conversion rate went from 0.65% to 11.1%—a 1614% increase!