When WEconnect began offering free online support to anyone navigating addiction during COVID-19, I quickly developed a digital marketing campaign to let the public know.
SCOPE: social media • email • web design
ROLE: designer • developer • marketing strategist
RESULT: website sessions more than tripled (up by 229%)
Working quickly, the first order of business was building out a landing page with the meeting schedule and Zoom links for each. I also added a top banner across the rest of the website leading to this page.
WEconnect shared the graphics I created with its partner organizations to expand their reach. The first image was for the initial announcement post and the others were for additions to the meeting roster.
I also set up an email list for anyone interested in staying informed of updates to the meeting schedule. Below are a couple of examples of emails I've designed, recycling the social media graphics.
In addition to meetings, building and launching the company blog created a platform where our team could write articles intended to support the recovery community.
