Marketing Campaign

When WEconnect began offering free online support to anyone navigating addiction during COVID-19, I quickly developed a digital marketing campaign to let the public know.

SCOPE: social media • email • web design

ROLE: designer • developer • marketing strategist

RESULT: website sessions more than tripled (up by 229%)

The Goal

Addiction Support during COVID

When COVID-19 shutdowns impacted in-person support groups, WEconnect began offering free online recovery meetings. My work helped get the word out and directed people to a web page where they could access the full roster of meetings offered.

Online Meetings Landing Page

Working quickly, the first order of business was building out a landing page with the meeting schedule and Zoom links for each. I also added a top banner across the rest of the website leading to this page.

Social Media for Meetings

WEconnect shared the graphics I created with its partner organizations to expand their reach. The first image was for the initial announcement post and the others were for additions to the meeting roster.

Email Updates

I also set up an email list for anyone interested in staying informed of updates to the meeting schedule. Below are a couple of examples of emails I've designed, recycling the social media graphics.

Marina stood up our online meetings quickly and enthusiastically... In just a few weeks, over 10,000 people have joined and this company-defining achievement could not have happened without her hard work.

feedback submitted with anonymous employee-of-the-month nominations
April 2020, WEconnect Health Management

Blog Posts for People in Recovery

In addition to meetings, building and launching the company blog created a platform where our team could write articles intended to support the recovery community.

Social Media for the Blog

The Result

Site Traffic More Than Tripled

In a year-over-year comparison, site sessions increased by 229% and the average bounce rate went down by 27%, meaning more people explored the site after arriving.