Driving Two Key Cross-Departmental Decisions
Before the redesign, the marketing site and AllStripes‘ software product existed as one combined website. The engineering team needed to implement all updates, such as publishing blog posts, which had to be timed with their two-week sprint cycle.
Working closely with the PDE team (product, design & engineering) I lead discussions to determine:
- whether it was the right time to split the marketing website from the product, and
- if split, how to build the marketing website in a way that would reduce or eliminate PDE dependencies.
Ultimately, we decided to split the websites. I researched and presented different platforms, comparing them in a number of categories and highlighting tradeoffs. I recommended Webflow as our best option and the team agreed.