Why refine WEconnect’s brand?
As a digital health startup, WEconnect helps people with substance use disorder stay in recovery. By partnering with treatment providers, the company offers its services to their patients. I joined the team during a shift from partnering with treatment centers with hundreds of patients to working to secure deals with major health care providers with millions of patients.
WEconnect had matured as a company—yet its website and many of its branded materials had not.
To accommodate this change, WEconnect had matured as a company—yet its website and many of its branded materials had not. Often created as an afterthought, these designs weren’t allowing the organization to put its best foot forward while working to secure major enterprise partnerships. In addition, the website couldn't be updated without custom code, which created a bottleneck for the marketing department.