As WEconnect began working towards partnerships with major healthcare companies, its website needed to better appeal to an audience of executives while still speaking to potential members.
SCOPE: redesign • Webflow build • updates
ROLE: designer • developer • project manager
RESULT: 428% more website form submissions
I worked closely with key stakeholders to determine the most important functions of the website as well as how to prioritize each audience and built a sitemap based on that. I also learned the desired aesthetic.
Since WEconnect had redesigned its mobile app not long before I joined, I made a point to pull elements from the new design system for the website. I focused on polishing the look and feel rather than rebranding.
I pulled both the curved header and the gold-to-plum gradient from the app's main screen.
I also integrated a shape WEconnectors call the "squircle" throughout the website.
As a designer/developer, I was responsible not only for redesigning WEconnect's website but also bringing it to life. I made sure to get approval from the appropriate parties to use my preferred tool (Webflow) then got to work.
Lest we forget the audiences at the heart of this project. These are the main pages for each of them.
Several months after the site launch, I worked together closely with WEconnect's content strategist to get the company blog up and running, with content for both of our main audiences.
The beauty of websites is that they're living, breathing designs that always have room to grow. Here's one of many examples of improvements I made after the initial site launch.
The initial contact page was admittedly rather plain.
The new contact page speaks to WEconnect's different audiences.
The design decisions there were made during the website redesign helped define the AllStripes brand evolution, shaping additional materials such as the master sales deck template, shown in part below.
